His mission: revive Mattel after three years of anemic earnings and a disastrous foray into computer games that cost his predecessor, the flamboyant Jill E. Eckert, hopes will keep investors from demanding his head.Įckert, 46, came to Mattel last year after 23 years at Philip Morris Cos.' Kraft Foods Inc. Those electronic takes on the classic toy are a key part of Mattel's conservative back-to-basics strategy-one that its new CEO, Robert A. But this time around, Mattel is also bringing out Rock 'em Sock 'em Robot action figures, as well as a handheld electronic game and a video version for Sony Corp.'s PlayStation 2. As any baby boomer remembers, that's the game where robots box in a miniature ring until one gets its little plastic head knocked off. ) plans to start selling one of its classics again this spring: the 35-year-old Rock 'em Sock 'em Robots.
Read More: Digital.Ai And Scaled Agile Expand Partnership To Help Enterprises Accelerate Digital Transformation And Deliver Greater Business Value Write in to to learn more about our exclusive editorial packages and programs.After a four-year absence, toymaker Mattel Inc. Michael oversaw the sale of 29 million console units during his tenure.
In 1989, Katz became President of SEGA Entertainment USA, launching the SEGA Genesis and spearheading a console war against Nintendo, giving rise to the now legendary “SEGA does what Nintendon’t” marketing campaign. Katz also spent time as President of Atari’s video game division, spearheading its resurgence and public offering under Jack Tramiel.
Mattel marketing games division software#
He would later become President at Epyx, where his aptitude for product placement saw the company outperforming Electronic Arts in game sales, taking the company from a specialized game software company to one of the leading mass market game publishers. Michale Katz also served as Vice President of Marketing at Coleco, helping launch ColecoVision, a console that would go on to beat out Intellivision and Atari, rapidly becoming a bestseller with classic titles like Donkey Kong and Pacman. Read More: SalesTechStar Interview With Dana Attar, Vice President Of Products At Tikal Center
Mattel marketing games division portable#
In 1975, Katz served as Director of New Product Category Marketing at Mattel, helping launch their portable hand-held game line, leading to $400million in annual business and ultimately facilitating the launch of the Mattel Electronics Division and Mattel’s Intellivision video game system. His wealth of experience will prove indispensable to the 8Hours Foundation and our own mission of launching our next generation gaming platform. He is well-known for his effective marketing campaigns, having helped major brands bring novel products to mass market with great success. Michael Katz is an industry titan, with 25 years experience in the video game entertainment sector. Read More: SalesTechStar Interview With Leonardo Scatturice, CEO At OCP Tech Today, we are extremely excited to reveal the latest advisor to join us in our mission to propel them both to mainstream adoption. Our products, PlayTable and VIMworld, have been turning heads at the very highest levels.
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